Partnering with iconic smartphone brand to dominate the market… yet again

Partnering with iconic smartphone brand to dominate the market… yet again

Challenge

After a brief hiatus, Nokia was trying to make a mark again in the smartphone segment. Its main challenge, besides the burgeoning competition, was to proactively take control of their after-sales support. That too, for the new-age consumers who are used to instant diagnosis and zero paperwork.

Servify Approach

To build a superior after-sales experience, Nokia relied on Servify's robust platform and claim management process to offer device care plans. Servify was able to utilise its deep understanding of the ecosystem to automate Plan Eligibility and Activation Process. This was done with the help of integration with the brand’s warranty database, which ensured that only eligible phones are allowed to purchase and activate the Plan.

Results

  • Seamless, transparent, paperless, and quick claims process which delighted customers
  • Repairs through brand Authorised Service Centres: win-win for customers and the brand.
  • Customer stickiness and brand loyalty